QNB Alahli Bank Card Campaigns & Utilization job
Job
1 month ago
Employment Information
About QNB
Established in 1964 as the country’s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.
QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.
QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor’s (A), Moody’s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.
Based on the Group’s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.
QNB Group has an active community support program and sponsors various social, educational and sporting events.
Card Campaigns & Utilization Senior Executive / Executive,
Responsible to continuously enhance and innovate campaigns and loyalty programs of all card types in order to boost activation ratio and react quickly to changes in the business environment.
Duties & Responsibilities:
1. Monitor progress of cards activation ratio on a daily basis and analyze customer behavior/preferences.
2. Conduct market study on competitors’ Loyalty Programs, Rewards & campaigns and perform regular customer surveys.
3. Introduce innovative ideas and enhancements to Loyalty Programs, Rewards & campaigns to attract customers to frequently use their cards.
4. Collaborate with Marketing department to launch Promotional Campaigns and develop new ideas based on deep analysis of the market needs to increase cards usage, attract potential clients and maintain the existing ones.
5. Review any marketing materials that include Cards details and Credit Cards Statements. 6. Compare Rewards, Fees & Rates for all credit cards and propose modifications (if needed).
6. Introduce new ideas for Cash Back and Mileage Bonuses.
7. Propose sales strategies that enhance the selling of each product in collaboration with Coaching Team; Provide recommendations to Coaching Team for coaching plans based on the provided analysis.
8. Provide Marketing department with all related updates to new amendments, features, benefits and services across different channels.
9. Conduct weekly reports for activation ratios of all card types.
10. Prepare regular analytical reports on customer behavior to management.
11. Ensure correct adoption of policies and procedures in order to guarantee that QNB ALAHLI business is conducted in compliance with Local Laws, Internal rules and regulations, as well as International Standards.
12. Ensure the correct functioning and implementation of the Permanent Supervision, Compliance and Money Laundering, Operational Risk, and Workplace Success Guidelines whenever and where possible.
Education:
Bachelor's degree in marketing, Business Administration or Economics
Experience:
Senior Executive: Minimum 3 years of experience for the senior in all the banking activities with deep knowledge in the Card Business.
Executive: 0 – 2 years of experience for the executive in all the banking activities with deep knowledge in the Card Business.
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